We have two goals for any client engagement
Make it make sense
We aim to make the complex simple, whether that’s by detangling a complex problem space or by framing competing priorities in a digestible framework.
Focus the investment
We get that design strategy can feel hand-wavy at times, so, simply put–if your customers win, you win too. Our goal is to help you find that win-win space.
We use industry standard tools in a custom way
We don’t believe in one-size-fits-all solutions. Each business problem is unique and requires a unique approach to solve it.
user research
ethnography
employee interviews
service blueprinting
journey mapping
vision stories
vision-setting
brainstorming
co-creation
Seek to understand
All of our work is rooted in research. Before we jump to any conclusions or assumptions we start with an open mind. We use a variety of generative and evaluative research methods to understand customer needs, desired business outcomes and any other information necessary for a specific project.
Visualize it
In addition to making the complex simple, designers excel at making the invisible visible. We use a series of mapping techniques and custom visualizations to codify what we’ve learned during research. We often rely on this as a checkpoint to ensure we understand the current state of a problem accurately, before moving forward to thinking about future-facing plans or strategies.
Workshop it
Out of all the tools in our toolbox, our workshop offering is probably our most custom. While there is certainly a standard playbook for these types of workshops, most need to cater to the unique circumstances of a business or problem space. While we certainly can provide solution ideas if needed, many times all an organization needs is a great facilitator to block through a challenge or bring stakeholders together.